the first fire
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the label

an independent label built on one rule: you keep your masters.

the name

AGNI — the first fire, and the witness to every vow.

pronounced “ugg-knee”

in the oldest texts, agni is the first word — the sacred fire lit to witness every promise. that's the whole idea: a label that stands as witness to yours. your work stays yours.

every artist gets the same two bad deals

so we built a third door.

sign to a major

real support — and you hand over your masters and a huge cut of everything you make.

go it alone

you keep everything you own — and get no team, no strategy, no one in your corner.

AGNI

full label support. you keep 100% of your masters. the third option that never existed.

what you get

everything a label does. none of the ownership grab.

every service run for you — while your name stays on everything you make.

the market
46.7%

of the music industry is now independent.

nearly half — and growing every year. the business is moving to the artists. the tools and the protection haven't caught up.

source: MIDiA Research · State of the Independent Music Economy

why now

AI came for the catalog. everyone made a deal — except the independent artist.

when AI platforms trained on recorded music, the majors settled and the independent labels signed their own deals. the artist releasing on their own got left out of the room — no seat, no terms, no protection. at AGNI, your masters never leave without your signature. always.

sources: UMG & Warner AI settlements, 2025 · Merlin–Udio deal, Jan 2026

the catalog

recent releases

built and proven on real releases first — every service AGNI offers, run end to end before asking any artist to trust it.

F1RST POWER
F1RST POWER
AM1
enter the world of AM1  →
the roster

the artists.

AM1
cinematic / orchestral
architect of the Earth-0730 universe. debut album F1RST POWER out now. →

roster opening soon — apply here →

questions

the honest answers.

do I really keep my masters? +

yes — 100%, always. AGNI provides everything a label provides, but you own every master and every right. that never changes.

what does it cost? +

nothing to apply. if we decide to work together, AGNI runs on a simple revenue share — we only make money when you do. no upfront fees, and we never buy your rights.

what does "AI protection" actually mean? +

your recordings are never licensed to an AI platform without your signature. we register and track your rights and build consent into every agreement — so your voice and your masters can't be used to train AI behind your back.

what do I actually get? +

distribution, publishing administration, marketing, artist development, and direct-to-fan support — the full label stack, run for you, while your name stays on everything you make.

who is AGNI for? +

independent artists who want a real team behind them without handing over what they built. if that's you — the roster's opening.

the roster is opening

make music?
let's talk.

tell us about your music. we read every submission.

apply to AGNI →
press

press & inquiries.

for press, partnerships, or artist inquiries — reach out directly.

ownyoursounds@gmail.com  →
AGNI
own your sound
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